Play is an Indian company and the brand features multiple projector models. As an emerging brand in the projectors segment, Play offers customers a great price advantage. However, customers do not merely decide based on the price point as far as projectors are concerned. They look for quality because it would be a huge gamble just to bet on the price. This is where Play is trying to set its mark in the industry, trying to win the trust and confidence of the customers.
How Does Play Fair As A Projector Brand?
Among the other popular international brands, it is not an easy game for Play, a fledgling Indian projector brand. This brand has a fairly slow start when compared to other brands. As far as the projectors are concerned, the technology used is of paramount importance.
Customers have their reservations against this brand as they are not sure whether the brand has access to the latest technology and infrastructure to manufacture its own projectors. Many companies just market the projectors imported from China and such products let customers down very badly.
This thinking is hampering the Indian brand and it will take some more time for Play to establish itself in the industry. It does have its own set of positive features that are sure to take the brand to the next level in the coming days.
- Reasonable quality that could match with that of the competition
- Affordable pricing
- Various options to meet the diverse needs of the customers
- Availability of all the latest features that are found in the other international brands
- Brand assured lamp life up to 15 years
Play as a brand is trying to focus on the quality factor because the brand knows that this is where the entire show is run. Customers once they understand the quality of the products will hold on to the brand. As far as the immediate brand focus is concerned, Play tries to work on customer loyalty by offering them exceptional quality projectors.
Further to that the brand is also focusing on featuring multiple options to meet the diverse needs of the customers. These projectors try to address the needs of the customers who look for advanced features and also the needs of the customers who look for the most affordable projectors.
You do not have to shy away from this emerging brand just because it is an Indian brand or just because it is just new to the industry. The brand is continually focusing on releasing the best quality projectors. You will, therefore, find a model that best fits your needs and preferences. You will also find the prices very wallet-friendly.
As an Indian brand, Play is also focusing on improving its service network across the country for post-sales support. If you are interested in buying a reasonably priced projector with all the latest features, then your list should include Play projectors. They do offer excellent value for money with a very long lamp life.