Canon is one of the most popular global camera brands. Canon is known for its wide-ranging optical products and it is a highly sought after brand in particular for cameras, printers, and photocopiers.
Canon is a Japanese brand with its headquarters in Tokyo. Canon features cameras for all types of users starting from beginner level cameras to top-range professional cameras.
How Does Canon Fair As A Camera Brand?
Canon as a camera brand emerged in 1933 but initially, the brand used the lens from Nikon as they did not have their own infrastructure for the manufacturing of their own lenses. However, today Canon has carved a special niche for itself in the manufacturing of high-end cameras as well as its own exceptional range of lenses for their cameras.
Canon has a very strong customer base in India. Canon is one of the highest-selling camera brands in India and there are a number of good reasons and positive points that make the brand one of the most preferred brands among the Indian customers. Here are some of the positive points of the brand to consider:
- Wide range of options from beginner level point and shoot cameras to professional-level cameras
- Very good picture quality
- Feature loaded
- Ergonomic camera design
- Compact designs are also available
- Better quality LCD with anti-reflectors when compared to other brands
- Reasonable pricing
- Well established service network in India
- Easy availability of brand lenses
- Lightweight models available
- User-friendly camera interface
- Image stabilization feature available for even entry-level cameras
Canon has been in this industry for over eight and a half decades. The brand has weathered the test of time through its commitment to quality. If it were not to be for its quality, the brand would not have been able to establish its presence so strongly in India.
Moreover, the brand has positioned itself well in India and has a number of models to suit everyone’s pocket and budget. This is a very important reason for Canon’s fast-paced growth in the country.
Moreover, the brand is also swift in bringing new technologies and features in the optical instruments industry.
Canon is one of the top choices for professional photographers whenever they consider upgrading their cameras.
Even for someone who has no or very little exposure to the photography industry, when they want to buy their first camera, whether it be a simple point and shoot camera or an entry-level DSLR camera, Canon comes as a non-intimidating model with its user-friendly design and options.
The brand certainly has a special advantage in this regard, as it has a very strong R&D department that constantly brings new features that fill the gap between pros and the beginners
Today if DSLR cameras are very popular in India and if even people who are looking for mid-range cameras opt for a DSLR camera, then canon has a very important role to play with its aggressive pricing model, making the DSLR cameras more easily accessible even to the common folks.