GoPro is fairly a new brand when compared to companies like Canon or Nikon. However, GoPro targets a very specialized niche in the photography and videography gadgets industry.
This brand is one of the top names in the action cameras segment. GoPro is an American company founded in 2002. There are very few brands specializing in this segment and GoPro, therefore, has a special advantage as one of the pioneering brands in the action cameras segment.
How Does GoPro Fair As A Camera Brand?
GoPro introduced what we see as today’s action cameras. Soon other brands jumped into the market. However, the original concept of minimalistic self-shooting action cameras is original to GoPro.
Action cameras were introduced based on the need felt in this segment and since 2002, GoPro has created a special market for itself in a niche that never existed until they introduced their first camera.
So this brand is obviously considered a top brand in this segment as they came up with the idea of today’s version of action cameras that could be mounted on to one’s own body or on to any object that one is using during an adventure-act.
- Parent brand of action cameras
- Highly compact size
- Touch screen
- Voice control
- Video stabilization
- Possible to shoot 4K resolution videos
- Could be used even in extreme adventures
- Comes with loads of optional accessories to suit the adventure and activity
- Could be used for underwater photography and videography
- Diverse mounting options
- Could be used for amateur as well as professional action sequences
- Reasonable battery backup for continued shooting
- Can withstand rugged handling making it highly suitable for outdoor adventure shooting needs
- Select models come with a 30-day money-back guarantee
GoPro has just a single USP and that is action shooting. Yes, the brand was not introduced to compete with any other existing brands doing the same things the other brands are doing but GoPro was introduced to do a special job and that is to capture high-quality photos and videos when one is in action.
The brand focuses on key factors like image stabilization and video stabilization because taking good quality images and videos during an adventure used to be a huge challenge until GoPro introduced its first action camera.
Today there are a number of other brands in the industry mimicking GoPro technology.
Even though the pricing could deter some, GoPro leads the pack with its comprehensive range of action cameras and related accessories.
If you are an adventurer and if you want to capture yourself in action and that too without having to pay a hefty fee for a professional photographer then you will love what GoPro has to offer. It will certainly become your travel companion no matter where you travel to, regardless of whether it hiking on the mountains or dunking deep into the blue.
The best part is that GoPro is all geared up with withstand all possible extreme conditions that you could think of as an adventurer.