IFB Microwave Ovens
IFB for a change amidst countless other global brands is an Indian company with an equally good reputation. The company has its operations manufacturing facilities in Bengaluru and Kolkata. The company was founded in 1974 and has earned a very good reputation in India as a reliable home appliance brand and it is certainly one of the most popular Microwave Oven brands.
Check out the buyer’s guide to understand the essential points required before buying the microwave oven. This will help you understand your needs and help you make the right buy. IFB offers many microwave ovens to the consumers at different price ranges.
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How Does IFB Fair As A Microwave Brand?
IFB tops the list of popular Microwave Brands. The company has a long and credible history in the Microwave Oven segment. The company has done well in removing the stigma associated with Indian brands for quality in the home appliances segment.
Contrary to all negative views about Indian brands IFB has withstood the test of time and won customer trust and confidence.
As far as the company’s plus points or strengths are concerned there are many to list. These positive qualities or plus points have made the brand stand out and also has made it the most preferred Microwave oven brand in the country.
- Simple and clean designs that attract India customers
- Capacity ranging up to 38 litres
- Excellent quality and hence dependable
- Market trust
- Good customer support
- Fewer service complaints when compared to other brands
- Easy to use even for first-time users with no unnecessary bells and whistles
- Covers all the basic functions expected as per the chosen range
- Price point impressive at higher capacities
- Highly preferred for commercial kitchens
- Excellent post-sales service
IFB USP
It is rather surprising how IFB manages to put up a very strong fight against the multinational brands. While all the other brands try to set themselves apart through advanced feature IFB continues to keep things simple when it comes to the features. It does not complicate the control panel with unnecessary features and options that confuse the user.
The brand’s USP is certainly based on the quality factor. If the brand has managed to survive the stiff competition in the industry for such a long time with a limited list of features, then it is only through its commitment to quality and customer satisfaction.
The brand is an Indian brand that probably had a vantage point in understanding Indian customers better than its global counterparts.
Conclusion
It certainly would not have been easy for the brand to survive the competition especially after all the global players jumping into the industry. However, despite all odds, IFB has managed to be one of the most trustworthy brands. The company will do better if it is more aggressive with its pricing for the entry-level models.
It is certainly well-positioned in terms of pricing for the high-end and higher capacity models. The coming days are not going to be easy for the brand unless it breaks out of the shell because at some point IFB loyalists might want to experience fancy features.
It is high time the company explores further in this direction to retain its top position in the Microwave Ovens segment in India.