Haier Microwave Ovens
Haier is one of the premium brands in China. The company was founded in 1984 and the brand has earned its popularity among the Indian customers as one of the top Air Conditioner brands.
Even though Haier Microwave Ovens are not one of the top-selling Microwave Ovens in the country, the brand is slowly and steadily increasing its market share.
Check out the buyer’s guide to understand the essential points required before buying the microwave oven. This will help you understand your needs and help you make the right buy. Prestige offers a wide range of microwave ovens to the consumer.
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How Does Haier Fair As A Microwave Brand?
As an international brand, Haier certainly offers a number of good features and the brand aims at targeting the middle class and upper-middle-class audience. The brand’s reach is increasing. Haier faces tough competition with the other international brand like Samsung and LG which are a few most preferred brands.
If Haier Microwave Ovens continue to innovate, it will have a bright scope in the country. A good percentage of the Indian population has started using Microwave Ovens and they are no more considered a luxury kitchen appliance.
So Haier Microwave Ovens could be having a very bright future in the country. Here are some of the strengths and plus points of Haier Microwave Ovens.
- Ultra-modern look
- Anti-rust stainless steel cavity
- Maximum capacity up to 28 liters
- Available in solo, grill and convection models
- LCD display
- Jog dial control
- Preheat feature
- Power levels – 5
- Auto Indian cook menus – 99
- Child lock
- Reasonable pricing
Haier USP
Haier takes a minimalistic approach whilst all its competitors are loading their devices with countless features. The brand just focuses on what is most important to Indian users.
Even though most of the brands feature countless features, a very high percentage of Indian users do not put those features to use.
Haier has probably done its market study well and has kept only the most essential features so that it could gain an advantage in terms of price point.
If the device is going to be loaded with features, it will automatically reflect in the pricing, and Indian customers would not prefer paying unnecessarily for features that they would seldom use. So Haier is treading in the right direction.
The brand offers 99 auto Indian cook menus, and this is very likely to impress the Indian customers.
Conclusion
Haier Microwave Ovens have a long way to go in terms of making it’s brand popular among the Indian customers. The brand has to balance between affordable pricing and the most essential features and functions. There is no replacement for innovation.
If the brand has to attract new customers, then it has to innovate. In terms of pricing the brand is doing fairly well. Haier is taking a less aggressive approach in its marketing campaigns. The brand is not as aggressive as Samsung or LG when it comes to promoting its brand.
In most cases, customers reach the retail stores after deciding the brand that they would like to pick. Most of the customers reach the store well researched. Haier offers decent quality and good prices. However, these factors could be better leveraged by increasing their market visibility.