Bajaj Microwave Ovens
In India, all of us know Bajaj as an automobile company more than an electrical and kitchen appliances manufacturer. However, the company has been in the electrical home appliances industry since 1938.
The company has a nationwide network now after all these years and is an emerging microwave brand. Despite the fact that Bajaj is yet to cover large grounds before it could capture some decent market share in this segment the brand enjoys a decent reputation for whatever it is worth.
Check out the buyer’s guide to understand the essential points required before buying the microwave oven. This will help you understand your needs and help you make the right buy. Bajaj offers many types of microwave ovens to the consumers at different price ranges.
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How Does Bajaj Fair As A Microwave Brand?
Bajaj is not the first name that would pop up in our mind when it comes to Microwave Ovens. This is not because the brand has nothing to offer but it is mainly because of its less aggressive marketing strategies.
Bajaj microwave ovens have their own positive points that the brand could boast and they are certainly worth noting so that you could give the brand a fair chance when narrowing down on your choices before buying your new Microwave Oven.
- Very reasonable pricing
- Reliable quality that offers the best value for money
- Capacity up to 25 liters
- Available in all three variants: Solo, Grill, and Convection
- Highly favored local brand
- Easy to access service network
- Best suited for entry-level users
- Uncluttered design
Bajaj USP
The brand is clearly setting its eye on the price point when it comes to the USP. Bajaj as a well-established Indian brand has earned a very good reputation in all the segments that it has ventured into whether it automobile industry or electrical and home appliances segment.
The brand does not come across as a too ambitious brand like the other global brands. However, it takes a very slow but steady pace and gradually increasing its market share.
The brand is targeting the entry-level users and the middle-class customers, a very good strategy as far as the Indian market is concerned because this is the largest segment as far as home appliances are concerned.
Moreover, the brand’s pricing is also very appealing for the targeted segment and the brand will surely emerge as a winner in the chosen segment.
Conclusion
As a young Microwave Brand Bajaj has a long way to go to. The brand does not have an array of features to offer its customers. There are only a few models available for the customers to consider.
If anyone is looking for a basic microwave oven with entry-level features at a very impressive price Bajaj would be the ideal option. The brand is continuing to push its Microwave Oven across the nation. When compared to the other microwave brands Bajaj has the potential to take giant steps in the near future.
They are testing their new models with limited features trying to understand the market response. When they release newer models with advanced features, they are sure to elicit great interest if they adhere to the same pricing strategy. A brand worth considering given the fact that it offers good post-sales support.