Dyson Air purifiers

Dyson brand is one of the popular brands that is best known for its innovations in the home cleaning space. The Dyson brand product lines include vacuums, hairstyling products, and purifying fans. These fans come in two different sizes, which consists of a small desktop size and a tower size.

The Dyson brand has its operational base in England since it is a British technology company. The company started operating since 1991 and is seen as the new entrants into the market. The brand has earned its reputation as one of the most reputable brands in the Indian market with customers in over 100 countries around the world.

Dyson Ltd is also into the design and manufacturing of heaters, hair-dryers, fans, vacuum cleaners, and air purifiers. Before you make an investment in buying a Dyson air purifier, then consider checking out the buying guide to make sure you have taken the right decision.

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How Does Dyson Fair As An Air Purifiers Brand?

Dyson is seen as one of the brands still trying to break the monopoly held by most other more popular brands in the air purifiers sector. The company has been able to maintain its credibility by producing very reliable and exceptional products that can last the test of time.

The company boast of some very unique qualities that differentiate them and make them the preferred brand among other brands. Some of these qualities include 

  1. Excellent quality services
  2. Good customer support services
  3. Fewer service complaints from past users
  4. Easy to use products for first-timers
  5. Innovative and very appealing design
  6. The brand products come in easy and clean designs
  7. Comes with great features and essential functions
  8. Great after-sales services
  9. Highly preferable for home purification
  10. Strong market trust
  11. Diversity in outlook

Dyson USP

It is worth noting how the Dyson brand, which is relatively a new company, has been able to maintain its market share while competing with the other more established brands in this sector. This is possible due to some of the unique selling points that the company has and integrates into its product and services.

Dyson is fully known for its innovation in the home purifying sector.

The Dyson brand comes with a HEPA filter with a layer of activated carbon granules that helps to capture odors and other harmful toxins. It is also suitable for improving indoor allergies.

Another unique feature that makes this purifier brand standout is the 350-degree oscillation that their products come with. This allows for the purification of every corner of the room and a 99.97% cleaning rate.

The Dyson air purifiers come with a night-time mode that ensures that the air purifiers are quieter and also makes the LCD screen dimmed.


When it is time to have a great sleep, going for a quality brand of product is the best option for one.

For the brand to survive other competition, especially from all the other global players jumping into the fray, it needs to stay more competitive in its pricing by offering lesser price with more quality products. 

With this, the company can maintain its top position and acceptability in the Indian market.