Boat positions itself as a lifestyle brand which focuses on audio accessories and consumer electronics. Boat is an Indian company, which is probably one of the newest companies in this field. Boat was founded in 2016 in Mumbai. Within these three short years the brand has gained significant visibility in the country. The brand features wide range of products already including but not limited to speakers, earphones, headphones, travel chargers and more.
How Does Boat Fair As A Speakers Brand?
Boat has been trying to gain visibility in the market through online channels. Their products are made available with all the major online merchants. So product accessibility factor has been taken care already. Moreover, the brand offers customers the most popular range of products which makes it easy for the brand to reach more customers. The positive traits of this brand could be listed below.
- All the products are very fashionably designed to attract young generation
- The brand has introduced waterproof speakers, which is highly enticing
- Many options to choose from when it comes to wireless speakers and home audio speakers
- Portable or travel speakers come with a long battery backup
- Inbuilt mic
- All the products are very reasonably priced
Given the level of competition that is prevailing in the industry, it is not for any new brand to so easily get that initial breakthrough. However, Boat has done amazingly well for itself and the success of the brand has to do with its careful positioning. There are so many speaker brands in the country, but Boat has positioned itself as a lifestyle brand and has carefully designed its products. All the products from this brand come with an added design edge which makes these speakers highly trendy and almost irresistible.
In order to sustain the customers that it has gained, Boat tries to do everything within its limit to deliver the best quality products to its customers. From the customer ratings and reviews the brand enjoys fairly decent reputation which is helping the brand cut through the competition and increase its market share.
Boat as a lifestyle brand and as an emerging speakers brand has tremendous potential. As long as the brand continues to deliver reliable products with the best quality and cool designs like it is already doing, Boat is likely to become one of the top five Indian brands in this segment in the next few years. If you are in the process of finalising your speakers and if Boat is already made it to your list of top options but if you are still not sure whether it is the brand for you then you could confidently proceed to place your order.
You will save money when you go with Boat speakers as the brand is very reasonably priced its products but at the same time you need not have to worry about compromising on the quality of the products that you are buying. Boat delivers very decent output, which makes it worth the price paid.