Portronics is a growing Indian brand and the brand has been in the industry for over ten years now. Portronics enjoys a fair level of visibility in India and offers a very good range of entry-level speakers and portable speakers. Portronics focuses on a number of other portable electronic accessories and all of them under the entry-level segment. This has given the brand decent visibility among the targeted group. The brand is working on improving its market reach.
How Does Portronics Fair As a Speakers Brand?
Portronics has a long way to go as a brand. The brand is pushing its products mainly through online channels. The brand is yet to make its presence felt in the offline channels. As of now, this is not a brand that customers go asking for but it is one of the products suggested to the customers as the Portronics speakers are priced low and just about anyone could easily afford them or try them.
- Portronics speakers are available at a very low cost
- Very good range of options in the entry-level speaker’s segment
- Portable sized speakers that are lightweight but with good audio performance
- Good battery backup
- Easily accessible through online sales channels
Portronics focuses on the entry-level customers and this makes their USP an obvious one. The brand focuses on launching entry-level low-priced products that are very affordable to the segment the brand is targeting.
In order to increase its market share amidst the tough competition that prevails in the industry, the brand is continually launching many new models and designs with the latest features. Customers find the Portronics products value for money. The brand offers reasonable quality for the price paid.
The brand focuses mainly on the online sales channels where most customers order their first speakers or interim speakers. The brand is continually working on increasing its visibility in the online sales channels.
Portronics is a relatively new brand in the speaker’s segment. There are already many giants in the industry who are not only popular but also enjoy the lion’s share of the market. It is not easy for a brand like Portronics to get the required breakthrough. With this brand, you cannot expect Bose like the quality of JBL like quality. Even though Portronics is an Indian brand, it is a white-labeled China product. You would want to make the right choices when you are buying your speakers.
If you want a stop-gap speaker before you invested in a high-end speaker, then Portronics will serve the purpose. However, when compared to the other existing brands in the same segment, Portronics certainly is a much better brand. If you are looking for a lightweight speaker for your travel needs, then Portronics would be a good choice. As the brand is continually launching new speakers, you should always invest some time reviewing the latest products from Portronics because you will be able to get better features for the same price.