Sujata Juicers
Sujata is an emerging home appliances brand founded in 1980. When compared to the other brands this Indian brand is a relatively new brand. As of now, the brand just focuses on mixer grinders and juicers. Given its relatively late entry into the market, the brand has done fairly well even though it is not yet considered as a top-rated brand.
Sujata juicers could come as a great surprise to you despite its lack of popularity. Sujata offers a number of types of juicers to consumers like juicer mixer grinders, cold press juicers, etc. Before you buy one, it is vital to check out the buying guide to ensure you have made the right purchase.
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How Does Sujata Fair As A Juicer Brand?
Sujata juicers have been in this country for almost 4 decades. Unlike the other brands that diversified its products range, the brand has limited itself to a very specific line of products, namely the juicer and mixer grinders segment. This has helped the brand focus on product development and which in turn has helped the brand gain better reach in the Indian market.
- Multiple models to choose from
- Designs that match with all the leading brands in the country
- In terms of pricing, the brand keeps its price tags very attractive
- Quality-wise, the brand has good track records
- Very user-friendly designs and features that are non-threatening even for first-time users.
- Reliable customer service network with an increasing number of service centers across the country.
Sujata USP
Sujata juicers have to put up a strong fight when it comes to dealing with the competition from the locals as well as international brands.
Sujata juicers have come a long way in terms of quality as well as in terms of designs. The brand has is also making continuous efforts to keep product pricing very competitive. The brand understands that it is in striking this balance it will be able to survive the competition.
Sujata juicers have managed to have a reasonably fair reach among the first-time users. The brand is working hard to increase its reach among the top segment.
To achieve this goal, continuous investment is made on product design and development. We could see these efforts coming through strongly in the brand’s latest product lines.
Sujata juicers use heavy-duty motors to withstand extreme loads. The brand tries to deliver very consistent in terms of quality to keep its customers happy.
Conclusion
For those who are keen on selecting Indian brands without having to compromise on the quality or on the design finesse, Sujata juicers could be a good choice. The brand has proven its reliability over the years by building a very strong servicing network.
As the two major concerns of the Indian customers are addressed, namely – dependable quality and good service network, the brand is on the right track when it comes to a growth trajectory.
We just hope the brand continues with the same strides without compromising on the quality just to keep the prices low. As of now, the brand offers a fine balance between these two factors, a formula that seems to work well for Sujata juicers.