LG is a Korean brand that has earned trust worldwide from consumers due to its quality and innovation. It entered into the Indian market twenty years ago at a time when Japanese manufacturers dominated the Indian market.
The Japanese manufacturers had started becoming complacent due to a lack of competition. LG took advantage of this and penetrated the market to become one of the most trusted brands in India.
LG commands a big refrigeration market in India. This is because it has set up manufacturing units in Pune and Noida. LG, therefore, has an advantage of the import duty because it does not import its refrigerators.
LG brand has four types of refrigerators in India, which are fitted with the latest technology.
- Single door refrigerators
- Double door refrigerators
- Bottom Freezer refrigerators
- Side by Side refrigerators
Before you make an investment, ensure to follow the important points to ensure an informed purchase.
What to expect from LG refrigerators
Stainless steel finish
LG refrigerators have a stainless-steel body that is resistant to scratch, and with a textured finish, you are guaranteed of a stylish premium fridge. Stainless steel helps in good insulation and assists in maintaining cool temperatures.
Dual convertible refrigerator technology
LG fridges have one of the fastest converter technologies. This technology can convert the freezer into a refrigerator in less than sixty-eight minutes at the press of a button. This gives you more storage space in the fridge.
InstaView Door in Door technology
This technology is found in the LG high end side by side refrigerators only. The technology gives you a short glimpse of what is inside the easy access compartment. All you need to do is knock on the glass panel twice, and the fridge illuminates for about 10 seconds.
Door cooling technology
This technology that is found in LG double door refrigerators helps in circulating cool air uniformly, ensuring every corner of the fridge is cooled. The technology works 35 % than the other cooling systems.
Hygiene fresh+ feature
This technology, which is new in LG’s premium fridges, purifies the air using UV light and photocatalyst device. It has a five-layer filter for air purification and removal of the odor.
A crisper and shelves with toughened glass
Most crispers in LG fridges have toughened glass and can regulate moisture, which helps to keep food items fresher for longer. The shelves are also made of toughened glass and can accommodate up to 175 kg
Modern LG fridges have energy-efficient LED lighting that is slimmer leaving more storage room. The refrigerator has a Lumishelf LED under all the shelves, which gives a more unobstructed view of the shelves even when fully stocked.
A smart diagnosis feature
Premium LG has a smart diagnosis feature where you can troubleshoot all your fridge problems, connect to a customer representative immediately, who will then pass the information to a support team for remedy. You can do all these by placing the phone on top of the refrigerator.
LG has grown its brand by offering solutions through innovations to help its customers live a better life. With its slogan – “Life is Good,” it has kept its word to millions of consumers worldwide to become one of the most trusted brands in home appliances, which is undoubtedly LG’S USP.
LG refrigerators are manufactured with the modern consumer in mind, who is busy and is looking for a product that will make his life more comfortable, stylish, and save him time.
LG’s WiFi-enabled refrigerator has an ice and water dispenser that is tall enough to fit any container. It also has a pharmaceutical water filter to ensure you drink purified water.
This technology is found on LG flagship models. It has Wi-Fi connectivity, which enables you to control your fridge using a smartphone. You can enable and disable the child lock feature. You can also control the temperature of the refrigerator using the Express Freeze.
This is one of LG’s strongest selling points. As a consumer, you can trust that no matter how high or low your budget is, you are assured of a well-thought product to fit your needs.
LG fridges are available in many sizes, and you are assured of finding the perfect fit to cater to your needs. The fridges are designed to make life easier to help you be more productive in other areas of your life.