Haier Group Corporation is a Chinese based company that manufactures and distributes consumer electronics and home appliances. The company was founded in 1984 and concentrated its operation in Qingdao, China, until the late 1990s when it ventured into the international markets.
Haier entered the Indian market in January 2004. It established its head office in New Delhi. However, by 2013, Haier had already established thirty-three branches all over India, making it one of the most trusted brands in India.
With operations in more than thirty branches, Haier studied the Indian market and now offers the consumer a variety of fridges to choose from which include:
- Single door refrigerators
- Double door refrigerators
- Bottom mount refrigerators
- French door refrigerators
- Side by side refrigerators
Before you make an investment, ensure to follow the important points to ensure an informed purchase.
Unique features on Haier refrigerators
8 in 1 Convertible
Haier’s convertible technology is one of the unique features of its brands of refrigerators. You can convert your fridge into eight different modes as follows:
- Normal mode – both the refrigerator and freezer running normally
- Veg mode – Freezer is converted into a refrigerator.
- Home alone mode – The fridge usually works, but the freezer is turned off.
- Freezer Mode – The fridge is turned off, but the freezer usually works.
- Vacation Mode – the main fridge is turned off, and the freezer is changed to a fridge.
- Surprise Party Mode – The fridge works as usual, but the freezer mode is on peak capacity.
- Summer Mode – the fridge runs on its peak.
- Swift Chill – fridge and freeze run on their peak.
Toughened glass shelves
Haier’s new models have toughened glass shelves that can accommodate heavy loads. The shelves also have a border that helps in case of spillage.
My Zone Drawer
This is found on the premium side by side refrigerators. My Zone Drawer is located at the bottom of the fridge, which can be set in three different modes. These zones allow you to chill fresh food faster, easily defrost frozen food, and also preserve meat easily.
Hair refrigerators have anti-fungal gaskets that not only keep food hygienic but are also removable making it easier to clean.
Twin inverter compressor
Whereas most brands have only one inverter compressor, Haier’s premium refrigerators have twin inverter compressor. This converter helps in controlling the temperature of the fridge according to the environment, thereby saving on power.
Child lock and door alarm
This technology helps in preventing not only opening and closing of the fridge accidentally but also change of temperatures randomly.
Haier has a new model in the market which comes with glass doors. The glass door is scratch resistance with a silky finish, is dust-free and scratch-resistant.
Fuzzy Logic Controller
Haier premium refrigerators have a fuzzy logic controller feature and a specialized temperature sensor. The sensor monitors the temperature of the fridge and feeds that information to the controller, which in turn adjusts the temperatures based on the information received. This saves on energy.
Stabilizer Free Operation
The latest models of Haier fridges have this feature, which enables them to perform without the fitted stabilizer. The fridge operates well and will not get damaged in case of a voltage fluctuation.
360-degree Airflow design
This feature is found in Haier’s two-door series refrigerators. The fridge has a 360-degree duct, which ensures that there is cool air evenly with unescapable airflow.
Haier is said to be among the twenty most trusted brands in India. This trust has been earned by studying the Indian market before introducing new products. Haier’s USP is in having products and goods that are relevant to the consumers regardless of the consumers’ location.
Haier’s presence in India, with over thirty branches countrywide, is also one of its strong features since you can access the products and after-sale services easily
Haier’s fridges are modern fitted with all plenty of style and features that make the refrigerators stand out from the other brands, which is one of the strongest selling points. The availability of several models to choose from is also a strong selling point.
Haier is not only a trusted brand in India, but it is also a global leader in the white goods sector. When you purchase a refrigerator from Haier, you are guaranteed that you are dealing with a reputable brand.